Let's Get Social: Fire Up the Stove

May 3, 2023
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You’ve found the best place for your message and created eye-wateringly delicious pages that align with your institution. Now it’s time to turn up the heat 🔥 by setting goals for your marketing activities!

It’s crucial to establish goals for your social media. Instead of posting blindly, ask yourself: “What do I want to accomplish for my school, institution, or district?”🤔 

Are you focused on growing awareness for new course offerings for students or do you want to get them excited about upcoming events? Is it important to increase traffic to your district’s website? Knowing what you want to achieve will help you get there and S.M.A.R.T. can help!

S.M.A.R.T. is a helpful acronym that brings structure to your objectives. Let’s take a closer look at what exactly that means!🤓

  • Specific - Determine what needs to be done.
  • Measurable - Make sure that you have a goal that can be measured. This data will help you determine if your efforts were successful.
  • Achievable - Decide what’s realistic for you.
  • Relevant - Determine if your goal aligns to your long term objectives.
  • Time-bound - Give yourself a time limit so you can gauge whether you’ve achieved your aim. 

Now it’s time to put S.M.A.R.T. into action!

We can begin with a simple goal. For example, gain 150 new followers during the month of May.

This is a great goal for a social media page in its infancy. It’s specific. We have a countable metric (our new followers) and it’s achievable for a newer social account just taking its first steps.👶 It’s relevant because the overall idea is to increase reach when you’re new. It’s time bound because you have 31 days in May to see if you’ve made it happen!

💡 Bonus Tips

  • After you’ve reached your deadline, evaluate whether you were able to reach your goal. What worked and what didn’t? These are the clues to mastering your social media!

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About the Author

About the Authors

Jasmine Harris

Content Specialist



Jasmine Harris is ClassLink's first MPACT fellow turned full-time team member. As a Content Specialist at ClassLink, she dedicates herself to all things written—sprinkling a bit of her own magic into blogs, courses, help center documentation, and more! Before her time at ClassLink, Jasmine worked in education teaching both children and adults English as a Second Language. She continues to use her skills as a former educator to assist learning efforts.