Content Marketing Specialist

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Would you like to join a rapidly growing and successful company?
Do you want to be a part of a team where customers say things like:
“I am amazed by how innovative this product is!”

Headquartered in Clifton, NJ, ClassLink is a leading education technology company serving schools around the world. We are looking for a Content Marketing Specialist to play a critical role in supporting our digital strategy including lead generation activities for the company as part of the Marketing team. This position will have the opportunity to create compelling content for a broad array of channels, including website, email, infographics, case studies, whitepapers, video scripts and more, for a leading education technology company experiencing hyper-growth.

As a Content Marketing Specialist for ClassLink, you will be responsible for creating brand-appropriate content for our target audience (CIO’s, Technology Directors at school districts around the world), across all stages of the sales cycle.

 

If you're a great writer who has a passion for writing creatively about technology and are looking to work in the Education Technology Industry, we want to hear from you!

Responsibilities

  • Masterful storyteller – create compelling storylines and oversee content for webinars, website, and email campaigns
  • Develop thought leadership content in our space
  • Create diverse marketing content for differing cohorts of our target audience - to build awareness, increase engagement and drive leads
  • Drive the development of collateral for sales/partner enablement, scripts for videos, press releases, blog entries, social media platforms, FAQs, and for other external and internal communication channels
  • Use SEO best practices and leverage keywords in content development
  • Create, ghostwrite, or edit content produced by other members of the team
  • Coordinate the updating and distribution of marketing materials
  • Follow the brand voice and guidelines when generating content
  • Revise and improve content on an ongoing basis
  • Ensure messaging consistency across channels
  • Maintain a content calendar
  • Plan for monthly emails and blog posts
  • Interview thought leaders and clients as necessary to collect input for content
  • This position is not remote, it is based in our Clifton, NJ Headquarters.

Requirements

  • 2-3 years of experience in copywriting; specifically technical/software business writing
  • Experience in, interest in, or willingness to learn the Education Technology industry
  • Proven track record of success in developing lead-generating and sales-enabling marketing materials
  • Experience creating both long-form (e.g., white papers, case studies) and short-form campaigns (email, blog)
  • Knowledge of content marketing landscape is recommended but not required
  • Writing samples or portfolio link required

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

We are a team of passionate people striving to help improve classroom learning.
We do this by making and delivering great products.
We also like the have fun along the way.
Please call if you want to learn more.

"Never doubt that a small group of thoughtful, committed citizens can change the world;
indeed, it's the only thing that ever has." - Margaret Mead

Apply now below!